Answer To: Research Design Assignment 4 Notes and Instructions MNG10720 Associate Professor Martin Young Unit...
Akansha answered on May 24 2020
Research Design
Name
Class
Subject
Date
Contents
Problem Statement and Research Objectives 3
Research Design 3
Data Collection 4
Qualtrics Survey 4
Sampling 5
Data Analysis 5
Ethical Considerations 6
References 7
Appendix 8
Qualtrics survey 8
Problem Statement and Research Objectives
This study consists of the research to identify the scope of tourism and investment potential of Nepal for the future decision making by tourism company that wants to establish a resort in the region (Arai and Goto, 2017). The company owns various resorts in hilly locations and generally attracts business purpose travellers. Hence, it wants to find out the location feasibility, trends of tourism and travel purposes of people in Nepal. The research objectives which can find out solutions for this research problem can be stated as follows:
· To examine the impact tourist trends of Nepal on the business efficiency of the tourism company
· To identify the tourist drives, development programs, economic gains of the location
· To examine the investment potential of tourism Nepal
· To know tourist intentions of visiting Nepal whether spiritual, business related, leisure or other
· To identify the government support and programs to promote tourism in Nepal
This research will help in identifying the probability of success for the company to establish in Nepal. This will assist in decision making process of the management of the firm. It also explores the tourism trends of Nepal.
Research Design
This research will be an applied research which is based on the identified and well-defined research problems. Applied research is the one which has some purpose or objective of carrying out the study. It should have an end-use such as this study is based on the end-use of the findings by the tourism company for its decision-making process. Whereas there is pure research which is investigative by nature. The driving force behind pure research is an instinct, personal desire to investigate some subject to get knowledge. Personal interest is the ultimate motive of a pure study (Pratap, 2014). Pure research creates a background for many future types of research as it explores new areas due to the curiosity of the researcher.
Further, this research will be categorized as a descriptive study due to its methodology. It tends to explain the trends of tourism in Nepal. It also aims to investigate the scope of the tourism sector, intentions of tourists, government promotions etc. for the future development of tourism in Nepal (Richards, 2010). It aims to describe the variables of study by investigating a huge number of respondents. It tends to collect numerical data from the population. Whereas, exploratory studies are those who try to examine new areas of study, develop new theories and models.
The research can be quantitative, qualitative or both based on the methods used for data collection and data analysis (Choy, 2014). This study will be quantitative research as it aims to collect data from a huge number of respondents in a form which can be expressed in statistical values to get exact solutions. Here, the study will include respondents from worldwide to collect information about the tourism trends in Nepal and their intentions to visit the place. Qualitative research cannot express the data into numbers or amounts. It describes the qualitative characteristics of the variables and concludes the study.
Data Collection
Data collection involves assimilating the information required for the objectives of the study from the target population or other sources as the demand through a technique of data collection. It is a structure and systematic process so that the data collected is consistent. There are two sources of data collection (Taylor, DeVault and Bogdan, 2015). The primary source of data collection represents those sources which have not been explored by any other researcher. For example, employees of XYZ company to know job satisfaction level. Primary data collection might include qualitative research and quantitative research. This study will collect the data from the primary source which is the respondents who are potential tourists planning a visit to Nepal. Secondary sources would include other sources which have been published by other experts such as books, websites or articles. This study as mentioned earlier is a quantitative study which will collect the data through the administration of a structured questionnaire through online mode. There can be other methods as well such as interviews, observation, focus groups etc. (Karpf, 2011) But for this study questionnaire will be the best tool because it will cover a large number of respondents through an online medium, will be cost-efficient and will save time too. Other methods such as interview or focus group study are not possible for the target population of the study.
Qualtrics Survey
This study will be utilizing survey questionnaire as a technique for data collection. A questionnaire is a tool for data collection which includes series of questions in different forms such as open-ended, close-ended, ranking, matrix, descriptive etc. depending on the objective of the study. One of the efficient methods of creating and distributing this tool would be Qualtrics, which is an online based tool for research purposes. The questionnaire which will be used for data collection will be well structured and divided into relevant questions representing the research objectives. The researcher has used open-ended and mostly closed-ended questions to get proper details about their intentions and trends of Nepal as a tourist destination. Variables that have been included for the study are demographic variables, the tourist attraction of Nepal, tourist's purpose of visit, choice of accommodation, a location of stay, types of amenities they expect, the recommendation about the place. It will include a proper mix of questions to get reliable answers. It is systematically made so that the respondents could understand it properly and give authentic responses. The research objectives depend on the method of data collection itself (BRACE, 2018).
Sampling
A sample is some person or an object which can be a source of data needed for the research. The population can be defined as all such persons or objects in total which represent the source of data collection. A sample is selected from the study population. Sampling can be defined as the process of selecting a sample from the population through a particular method. Now, methods of sampling include probability and non-probability sample. Probability sampling can be further divided into sub-methods such as stratified, multistage, simple random sampling etc. Non-probability sampling is driven by the personal desire to select a sample. It involves convenience, purposive sampling etc. (Jones, 2014) This study would select probability sampling for the data collection purpose. Here, the population of the study will be those people with age group of more than 20 years, who visit the travel sites online such as tripadvisor.com and trivago.com and search hotels, flights or holiday packages for the place Nepal. The researcher will collaborate with these travel websites for this study, and they will be asked to flash the questionnaire to the defined sampling frame as they select any facility to Nepal. A total of 50 respondents would be included. The time frame of few weeks will have to be given for the data collection till such potential tourists are detected for the study.
Data Analysis
This study is a quantitative one which will include data collection through a questionnaire which can be presented in the form of statistics and tables. Codes will be given to the responses; frequency analysis will be applied for the same and tabulation will be formed to represent the data for interpretation. Quantitative analysis can be univariate, bivariate or multivariate analysis. Univariate involves analyzing a single variable of study at one point in time; bivariate involves studying two or more variables or their relationships and multivariate analysis studies three or more variables at a time. This study will be a univariate study as it tends to analyse one variable at a time (Rawbone, 2015). The data collected for variables will be then statistically tested to identify the trends of tourism in Nepal.
Ethical Considerations
The researcher will take into consideration all the ethical issues starting from research design till distribution of the research reports. The data will be collected without any personal prejudice of the researcher. The samples will be selected through online medium only without any bias. The respondents will be asked for the permission before giving the questionnaire to complete. Information about the study will be distributed to the population of study for better responses (Jennings, 2010). They should not be forced to participate in the survey. If all agree to respond, only then it would move ahead. Otherwise an option of skip the survey would be given to them. The data will be analyzed based on the research objectives only. Questions relevant to the study will be included in the survey. No questions of personal nature will be included in the survey.
References
References
Arai, T. and Goto, M. (2017). A Survey on Present Tourism in Nepal and Its Ripple Effects on Other Industries. Environment and Ecology Research, 5(7), pp.467-475.
BRACE, I. (2018). QUESTIONNAIRE DESIGN. [S.l.]: KOGAN PAGE.
Choy, L. (2014). The Strengths and Weaknesses of Research Methodology: Comparison and Complimentary between Qualitative and Quantitative Approaches. IOSR Journal of Humanities and Social Science, 19(4), pp.99-104.
Jennings, S. (2010). Two Models of Social Science Research Ethics Review. Research Ethics, 6(3), pp.86-90.
Jones, M. (2014). Practice Research Collaboration in Social Work. Research on Social Work Practice, 25(6), pp.688-696.
Karpf, D. (2011). Social Science Research Methods in Internet Time. SSRN Electronic Journal, 4(2).
Pratap, S. (2014). Research methods for leisure and tourism. New Delhi: Anmol Publications.
Rawbone, R. (2015). Doing a Successful Research Project—Using Qualitative or Quantitative Methods:. Occupational Medicine, 65(2), pp.169.2-170.
Richards, G. (2010). Cultural tourism research methods. Wallingford: CAB International.
Taylor, S., DeVault, M. and Bogdan, R. (2015). Introduction to qualitative research methods, 4th ed.. Hoboken, N.J.: Wiley.
Appendix
Qualtrics survey
Start of Block: Default Question Block
Q1 Click to write the question text
Name
Age
Location
Gender
Profession
Income
Family status
Q2 What is your purpose to visit Nepal
Business
Leisure
Spiritual
Explore new location
others ________________________________________________
Q3 When do you plan to visit Nepal?
Q4 Which kind of accommodation you prefer to stay?
Lodge
Hotel
Resort
Vacation rentals
other ________________________________________________
Q5 Which location would you prefer to stay in Nepal?
Near main market
Near tourist sights
Away from the hustle of the city
others ________________________________________________
Q6 Please mention the factors that attract you to visit Nepal?
Q7 Has any of your near ones ever visited Nepal? If yes, what was their feedback on the destination?
Q8 What amenities you would like to have in a resort in Nepal?
Swimming pool
Restaurant
Spa and health center
Sports and adventure
Play zone for kids
Others ________________________________________________
End of Block: Default Question Block
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