Word count: 3000 Due date: 20 Mar I have attached the requirement of task 1 as well and the video. Video YouTube clip : https://youtu.be/8z-z_Al-AsU Please DO TASK 2.
SECTION A Task Brief 2 Module Title: Strategic Resort Hotel Management Assessment Title: New strategy for (*) resort * this will be based on the seminar group case study Individual/Group: Individual Weighting: 60% Submission Date: 27/03/17 Instructions To Students For Submission Of This Coursework Task Details Having completed an assessment of the current position of your chosen resort, you are now required to present a strategic plan for the business, for the next three years. Your plan needs to cover the strategic areas that you examined through your management video and also incorporate the themes you covered in your second block week: measuring performance, spas, managing the guest experience as well as CSR. All these should be taken into consideration when applying the strategic theory taught in the first block week. Particular instructions to students The word count for this assignment is 3,000 words (+/- 10%), excluding references, appendices, tables, charts and graphs. You should use report structure, with cover page, abstract/ executive summary, contents page, introduction, chapters/ main body of the report, conclusion and recommendations, reference list and appendices, as well as page numbers. You are encouraged to use pictures, graphs and charts as this is a report and it should be welcoming and interesting to read. Submission requirements You will submit your work via Blackboard, through the Assessment part of the module site. A turnitin point will be set up for your convenience within the same part of the module site - you are strongly encouraged to use it in order to ensure the originality of your work. Your report should be in a .doc file. Indicative contents Executive summary Contents page 1. Introduction (The introduction should briefly identify the issues that were raised in Task 1 (use your conclusion). The introduction should also outline the structure of the report. 2. TOWS Matrix (What are the threats, weaknesses and opportunities that need to be addressed? How do the strengths and opportunities inform and support your recommendations?). What are your recommendations (based on literature - use sources to underpin your suggestions). 3. VRIN analysis (Does the resort have a USP? What is it? Is it sustainable? What is your recommendation on this aspect?). You need to identify what the USP is. 4. Life Cycle (Where on the life cycle is currently the resort? why? What would be the strategy to extent its life? again your suggestions and recommendations should be underpinned by theory. 5. Strategy (What is the current strategy used? Is it correct? if not, why? Which strategy should they adopt now?). Suggestions and recommendations should be underpinned by theory. 6. CSR (Is the resort CSR strategy adequate? if not, why? Can they do more? what will they gain?). Suggestions and recommendations should be underpinned by theory. 7. Performance (Use data from the annual reports or other financial information to compare and produce meaningful indicators/ metrics, related to performance. These can be qualitative (tripadvisor comments for example) or quantitative (occupancy rates, etc)). One or two examples are enough for this part. 8. Spa Management (Does the resort have a spa? What is the theme/ concept? Is it appropriate for the particular resort? if not why? What is your assessment of it? (examine the menus). Are there any recommendations? Is there anything you would improve? Look at trends (passport, Mintel, etc.). Suggestions and recommendations should be underpinned by theory. 9. Customer Experience Management (What is Pine and Gilmore's model on experience management? Use Pine and Gilmore's model and apply it to your chosen resort. Does your resort satisfy all four aspects of the model? If not why? What are your recommendations so that it does? Suggestions and recommendations should be underpinned by theory. 10. Conclusion and recommendations (What is the overall conclusion? What is your chosen strategy and how does it reflect all of the above analysis? Does the USP you identified play of focal role in this strategy? List your recommendations - you can use bullet points here. Reflect on the fact that this is a short term strategic plan - three years. You should explain how these recommendations would be introduced over three years and what is the aim? Where is the resort heading and where will it be after three years based on your recommendations? Reference List Appendices (if any) Remember that your answers and work should take into consideration the comments and feedback that was provided to you for Task 1. Assessment Criteria Task 1- Individual report Criteria & Weighting Distinction Merit Pass Resit/Fail 80+% Outstanding work 70 - 79% Excellent work 60 - 69% Good quality work 55 - 59% Acceptable work 50 - 54% Adequate work 45 - 49% Marginal/limited work 0 - 44% Unacceptable work Depth and breadth of research on the organisation and the resort industry 30% Outstanding description and discussion of main issues and material with evidence of critical evaluation Detailed description of main issues and material with evidence of evaluation Description of main issues and material with occasional evidence of discussion Description of main issues and material only Limited description of main issues and material only Omission of some relevant material Insufficient and largely irrelevant material Application od relevant theory and models 30% Evidence of detailed, relevant application of strategic theories Outstanding knowledge and in depth understanding of principles and concepts related to the resort sector Evidence of relevant application of strategic theories. Excellent application of knowledge and in- depth understanding of principles and concepts related to the resort sector Occasional relevant application of strategic theories. Knowledge and sound understanding of principles and concepts related to the resort sector Limited evidence of relevant application of strategic theories. Basic knowledge of the key principles and concepts related to the resort sector Very limited evidence of relevant application of strategic theories Adequate knowledge of key principles and concepts related to the resort sector Little or no evidence of relevant application of strategic theories. Limited and or inconsistent knowledge and understanding of key principles and concepts related to the resort sector No evidence of relevant application of strategic theories. Little or no evidence of knowledge and understanding of the key principles and concepts related to the resort sector Demonstration of understanding through appropriate identification of future strategic developments for the resort 30% Evidence of reading and using a wide range of appropriate global market research databases. Evidence of a detailed knowledge and understanding of the global context. Outstanding evidence of detailed and relevant application of theories used in the resort sector Evidence of reading & using appropriate global market research databases Evidence of a knowledge and understanding of the global context Evidence of directed reading and some use of global market research databases Some good evidence of knowledge and understanding of the global context Satisfactory evidence of directed reading and limited use of global market research databases Acceptable evidence of knowledge and understanding of the global context Limited evidence of reading good quality sources of information Very limited evidence of knowledge and understanding of the global context Minimal evidence of reading good quality sources of information Minimal evidence of knowledge and understanding of the global context Little or no evidence of reading or using good quality sources of information. No evidence of knowledge and understanding of global context Use of language, structure, and appropriate referencing 10% Outstanding and thorough referencing. Outstanding presentation, logically structured, using correct grammar and spelling Excellent and accurate referencing Excellent presentation, logically structured, using correct grammar and spelling Good quality and appropriate referencing Orderly presentation, competently structured, using correct grammar and spelling Acceptable use of referencing Acceptable presentation and structure, using acceptable grammar and spelling Adequate referencing Weak presentation and structure, acceptable grammar and spelling Very limited referencing Poor presentation, structure, grammar and spelling No referencing Unacceptable presentation, grammar and structure Student name: Student Number: Overall Mark Feedback & Feed-forward Strategy for the Module and how students can access their Feedback You will be provided with verbal feedback on class activities (flipchart presentations and other activities). Review meetings will be held with the whole class and the module tutor throughout the duration of the module to generate formative feedback on work in progress for both assessments, and there will be a final briefing session towards the end of both block weeks. Summative feedback on both assessment tasks one and two will be provided in the form of online feedback via Blackboard. This will comment on how well the assessment criteria and learning outcomes have been met and will also use a specially designed proforma. You will be able to clarify any outstanding issues after assignment one in one-to-one discussions with the module tutor. Your feedback will be accessible to you, via the module Blackboard site "my grades" part. 21 1