Word Count - 2500Global Marketing and Digital BusinessI ll attached the assignment for your referenceTime - 12 hours

Word Count - 2500


UWL PowerPoint Guidelines Global Marketing and Digital Business Assessment 1 Guidance 1 Global Marketing and Digital Business 1 Carry out an analysis of a global marketing and online business practises of an organisation of your choice.  Criteria: The organisation must have its operations spread internationally The organisation must have an online presence (online business, social media etc.) The organisation must belong to one of the following categories/industries; a) Retail, b) Consumer electronics, c) Fintech, d) Supermarket, e) Real Estate, f) Any other choice as agreed by your tutor Assessment 1: Analysis Report (40% weighting) 2 Global Marketing and Digital Business 2 Word count: 2,500 words Format: Report layout Evidence: Use of appendices Submission: Online via Blackboard Submission date: TBA Time: TBA Assessment 1 Deadline 3 Global Marketing and Digital Business 3 Assessment Criteria 4 Global Marketing and Digital Business Introduction 10% Organisational Profile and Industry Analysis 15% Situation Analysis 15% Level of Analysis and Synthesis 20% Online Activities and Recommendations 20% Use of Literature showing Knowledge and Understanding including Referencing 10% Presentation 10% 4 Format of Report 5 Global Marketing and Digital Business Introduction Aim of the plan and key areas to be addressed including models and theories used Organisational Profile and Industry Analysis Background of the organisation Porter’s Five Forces analysis Situational Analysis (External and Internal) PESTLE SWOT 5 Format of Report 6 Global Marketing and Digital Business Models and theories Select appropriate internationalization theory Cultural factors Standardised or adapted strategy Home nation’s competitive advantage (Porter’s Diamond) Marketing activities Segmenting, Targeting and Positioning Branding Consumer trends 6 Format of Report 7 Global Marketing and Digital Business Online activities Effectiveness of online presence Recommendation Suggest areas for improvement Conclusion Summary of the key points discussed in the report 7 Global marketing assignment  don't see any issue the company amazon with your A1. But it will be challenging for you to select a new host country in your A2 for Amazon as it is a highlighted globalized company.so I think there will be a issue ryt. I have attached assignment 2 as well for your reference. My suggestion is to go with spar supermarket. 1. Situational Analysis (External and Internal) · PESTLE –use the host country as well · SWOT –use the home country and host country both 2. Models and theories · Select the appropriate internationalization theory Use one of this model to explain -Uppsala modal, TCA model, metro model(just see whts suits for this company ) · Cultural factors Go to the link below link -Country comparison tool (hofstede-insights.com) And select home country and one host country to compare plz show the diagram and explain · Standardised or adapted strategy Give atlz one example how they have adjust and stadardizse Eg –if we take mc donals they have adjusted to sri Lankan way maharaja burger like wise plz give good example. · Home nation’s competitive advantage (Porter’s Diamond) Main point is to reduce the word count atlz up to 2600(this is must)