Word count: 2250-2750 words (e.g. 2500 words +/- 10%).
Format: The End-of-Semester test comprises three essay questions based on content drawn from
the prescribed text. Students are required to draw directly on content from the prescribed text, and as such, this is an open-book test. This Test is also an individual assessment task, and so to ensure its integrity,
students will need to submit the Test via Turnitin as evidence that no collaboration has occurred.
Duration: The duration of the test is approximately 5 days, beginning 9AM on October 26th, and concluding at Friday 11.59 PM on October 30th.
Description: Each of the three questions that follow
use the exact same context you used in Assessment Task 2
(e.g. either the Language Translator
OR
the high-tech backpack). Students are required to answer all 3 questions:
- Imagine that your Marketing Strategy is going to revolve around Digital Marketing. Drawing on ideas inspired from pages 37-53 of your prescribed textbook, provide a Digital Marketing strategy for yourLanguage Translator / High-tech backpack (approximately 1000 words). This question is worth 20 of the 50 marks on offer.
- In order for an organisation to practice Corporate Social Responsibility it must; (1) make a positive contribution to its local economy; (2) make a positive social contribution to its local community; and (3) not cause any harm to its local environment. Using Table 3.1 of yourprescribed textbook (page 85) to help inspire your ideas, what specific actions can you take to make your Language Translator / High-tech backpack more Corporate Socially Responsible in regards to each of these three areas (approximately 500 words)? This question is worth 10 of the 50 marks on offer.
- Based on whether your Assessment Task 2 context was a Language Translator (if so, choose Option 1) or a High-tech backpack (if so, choose Option 2), choose ONE of the two following options to answer.
Option 1: If your Assessment Task 2 context was a Language Translator:
Come up with a Marketing Research plan that will help you steal market share from your rival competitor,Muama Enence. If this is to happen, what is the most important information that your market research will need to gather? Referring to pages 214-225 of your prescribed textbook, which of the 8 data collection tools (refer to Figure 7.4 on page 214) would you use to help you gather this information? For those tools that you choose, how would you use them? Be specific. For example, if you opt for focus groups or a survey, what specific questions would you ask and why? (approximately 1000 words). This question is worth 20 of the 50 marks on offer.
Option 2: If your Assessment Task 2 context was a high-tech backpack:
Come up with a Marketing Research plan that will help you fully understand consumer needs when it comes to buying this sort of a backpack. If this is to happen, what is the most important information that your market research will need to gather? Referring to pages 214-225 of your prescribed textbook, which of the 8 data collection tools (refer to Figure 7.4 on page 214) would you use to help you gather this information? For those tools that you choose, how would you use them? Be specific. For example, if you opt for focus groups or a survey, what specific questions would you ask and why? (approximately 1000 words). This question is worth 20 of the 50 marks on offer.