Within the context of shared value, contrast the concept of ‘conventional wisdom’ with the concept of ‘new thinking’. In your answer: • Provide a brief description of these concepts; • Provide an...

Within the context of shared value, contrast the concept of ‘conventional
wisdom’ with the concept of ‘new thinking’.

In your answer:
• Provide a brief description of these concepts;
• Provide an example of a company which can be linked to each concept
(derive own examples);
• Clearly indicate the link between the examples and each associated
concept;