Wired magazine named Netflix as one of the most innovative companies in the world in 2007. Clearly, Netflix’s early success was largely based on first mover advantage as a Product Leader. However,...

Wired magazine named Netflix as one of the most innovative companies in the world in 2007. Clearly, Netflix’s early success was largely based on first mover advantage as a Product Leader. However, Netflix launched its service in 1999. What configuration of strategies (Product Leader, Fast Follower, Customer Intimate, Operationally Excellent) has enabled Netflix to maintain its position?