Window of the futureCase 1Briefing: Internorm is a leading Austrian manufacturer of windows made of wood, PVC, aluminum or, of a combination of these materials. They sell a wide range of...

Window of the futureCase 1Briefing: Internorm is a leading Austrian manufacturer of windows made of wood, PVC, aluminum or, of a combination of these materials. They sell a wide range of customertailored windows in different countries. Their sales organization consists of a network of independent dealers who directly contact the customers. Customers of Internorm include end consumers (B2C) as well as building construction companies, real estate companies and housing companies (B2B). Internorm’s R&D department is always trying to fulfill customers’ needs and demands and therefore asks the Marketing Research Manager to help them. They want to get information from their Austrian B2B customers (not the final customers, not markets abroad!) about the important aspects of the “window of the future”. This includes questions like “how should the window of tomorrow look like to perfectly and competitively fulfill Business customers’ needs?” but also aspects of “service”, “relationship”, to name some other important market aspects.
i need an introduction to the market research , appx. 5 pages summurized the situation .