Wilson, Gilbert, and Wheatley XXXXXXXXXXfound that only 28% of college students preferred not to receive a regular everyday TV ad because it might influence them in an undesirable way Wilson, Gilbert,...

Wilson, Gilbert, and Wheatley (1998) found that only 28% of college students preferred not to receive a regular everyday TV ad because it might influence them in an undesirable way

Wilson, Gilbert, and Wheatley (1998) found that 80% of college students preferred not to receive a subliminal message because it might influence them in an undesirable way.