Why is the company going to meet the current target? Using the information discovered above, list and briefly discuss with specific details what actions the company is taking in the current round to...

Company Strategy Chester Co. TEAM 3 Alexandria Bratcher Kende Adkinyemi Xueyi Han Chong Huang Bryant Isom MG 640 Dr. Dennis Balch University of North Alabama September 30, 2011 COMPANY STRATEGY: CHESTER CO. Company Vision Chester Company’s vision is to become a market leader in two of the fastest growing segments in the sensor industry, performance and size, throughout the next eight years by utilizing a niche differentiation strategy emphasizing significant marketing expenditures as well as cutting-edge R&D in order to consistently meet our customer’s expectations and justify an above-average price. Additionally, our company will maintain a stable presence in the mature segments, traditional and low, by employing a cost leader strategy with product lifecycle focus that stresses minimal research and development expenditures, low product costs, and increases in automation, which will allow our company to compete on a low price basis. Finally, Chester Company will initially use a cost leader strategy with product lifecycle focus for the high segment with the intent of exiting this segment should competition be as fierce as anticipated. However, if competition in the high segment proves to be less than expected, our company will implement a niche differentiation strategy and seek to become a leader in this segment. Objectives Market Share Based on our strategy analysis, the traditional segment will drift to the low end segment so we will adopt the cost leader strategy. Our low end product, Cedar, should realize an increasing growth rate to expand the market. The following percentages are for Cedar: year 0 at 16.70%, year 3 at 18.16% and year 8 at 27.22%. For our high end product, Cid, we assume the competition will be fiercer than anticipated and, therefore, intend to exit this market after year 4 with market share falling to 5.5%. Since our top target markets are performance and size, we plan to maintain a stable growth rate for the current...