Why have firms found it so hard to reap the potential benefits of diversification? What could a firm do to increase its chances of reaping the benefits of diversification? Why have large family-based...

Why have firms found it so hard to reap the potential benefits of diversification? What could a firm do to increase its chances of reaping the benefits of diversification? Why have large family-based conglomerates like the Tata Group in India been successful with unrelated diversification? What aspects of the context in emerging markets are conducive to the pursuit of unrelated diversification?