Why are Russia and Eastern Europe of interest to international managers? Identify and describe some reasons for such interest. MNCs from emerging markets (India, China, Brazil) are beginning to...

Why are Russia and Eastern Europe of interest to international managers? Identify and describe some reasons for such interest.

MNCs from emerging markets (India, China, Brazil) are beginning to challenge the dominance of developed country MNCs. How might MNCs from North America, Europe, and Japan respond to these challenges?