Why are groups so persuasive? What is social power? Select FOUR of the six types of social power sources of influence and for each, share an example of a time when AS A CONSUMER you were influenced to...

Running Head: CONSUMER BEHAVIOUR     1
CONSUMER BEHAVIOUR         5
INFLUENCE OF SOCIAL POWER ON CONUSMER BEHAVIOUR
Table of Contents
Influence of Persuasion on Decision Making    3
Social Power    3
Social Power that Influence Buying Process    3
References    5
Persuasiveness of the Group
Groups which are basically the social groups have a persuasive power over other people regarding their decision making. Whatever the decisions a person takes in his or her life is mostly controlled by the groups of the society such as friends, relatives and close associate (Alrobai, Dogan, Phalp & Ali, 2018).
Social Power
Social power is that form of power, which is finding in the society where there is a greater influence of politics. The difference of the social power with the physical power is that the strength of the person to act on another person whereas the social...