While offering a high- quality show remains the event organiser’s fundamental objective, increased customer expectations require an enhanced overall event experience. Modern event halls provide easy...

While offering a high- quality show remains the event organiser’s fundamental objective, increased customer expectations require an enhanced overall event experience. Modern event halls provide easy access to transportation and accessible parking, comfortable seating, easily accessible catering booths, exclusive VIP lounges, etc. . . . and greatly contribute to the overall customer experience. Moreover modern event halls are expensive to rent. Maintaining stable ticket prices while maximising customer satisfaction is a challenging balance that would not be possible without any sponsorship partners.