While acknowledging changes that the new social media have delivered to the advertising and public relations industries, Stewart (2016, p. 349) reminds us of what hasn’t changed and what we should...

While acknowledging changes that the new social media have delivered to the advertising and public relations industries, Stewart (2016, p. 349) reminds us of what hasn’t changed and what we should still keep in mind when thinking of advertising—and we should also add public relations in this global context