Which statement best describes an advertising campaign?
a. It requires manufacturers and retailers to split the costs of advertising.
b. It is aimed at a mass audience rather than a specific target audience.
c. It is the last stage of an advertising process.
d. It extends for a defined period of time
Which of the following is NOT an example of a major direct response tool?
a. print advertisement that includes a call to action
b. telemarketing
d. product placement
Procter and Gamble (P&G) own a wide assortment of products that are found in grocery stores and drugstores, anything from Pampers to Duracell. P&G is well known for developing ads that show a cross section of people's lives, and then introduces a problem or a challenge. A P&G product is then presented as a solution to the problem. Which term refers to this type of advertising execution style?
a. demonstration
b. lifestyle
c. slice of life
d. testimonial
A financial services advertisement targets busy professional parents by showing them in a variety of situations during a typical frantic day and highlights how these parents have one less thing to worry about when using their financial services, thus making their frantic days a little more relaxed. Which executional style is this an example of?
a. spokesperson
b. demonstration
c. fantasy
d. lifestyle