Which statement best describes an advertising campaign? a. It requires manufacturers and retailers to split the costs of advertising. b. It is aimed at a mass audience rather than a specific target...




Which statement best describes an advertising campaign?



a. It requires manufacturers and retailers to split the costs of advertising.



b. It is aimed at a mass audience rather than a specific target audience.



c. It is the last stage of an advertising process.



d. It extends for a defined period of time


Which of the following is NOT an example of a major direct response tool?



a. print advertisement that includes a call to action



b. telemarketing



d. product placement


Procter and Gamble (P&G) own a wide assortment of products that are found in grocery stores and drugstores, anything from Pampers to Duracell. P&G is well known for developing ads that show a cross section of people's lives, and then introduces a problem or a challenge. A P&G product is then presented as a solution to the problem. Which term refers to this type of advertising execution style?



a. demonstration



b. lifestyle



c. slice of life



d. testimonial


A financial services advertisement targets busy professional parents by showing them in a variety of situations during a typical frantic day and highlights how these parents have one less thing to worry about when using their financial services, thus making their frantic days a little more relaxed. Which executional style is this an example of?



a. spokesperson



b. demonstration



c. fantasy



d. lifestyle




Dec 05, 2021
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