Autumn 2018 Portfolio Effectiveness in the Business World (EBWO3001) Student Name: Student Number: XXXXXXXXXXLecturer Name: Assessed Learning Outcomes: 1. Demonstrate an understanding of the concept...

Autumn 2018 Portfolio
Effectiveness in the Business World
(EBWO3001)
Student Name:
Student Number:
Lecturer Name:
(
Assessed Learning Outcomes:
Demonstrate an understanding of the concept of the organisation and the environment in which it operates, including determining the competitive advantage for an organisation.
Identify and analyse organisational operations, responsibilities
Discuss the needs of the consumer and people who work in a business.
Recognise a range of issues related to business and how they interlink.

)
    
How you are required to approach your Assignment
As a requirement for the completion of this portfolio, you should first decide on a type of business you would like to research from the list provided, your answers to the tasks below should relate to this business chosen.
List of Business’s to choose from:
Nike, Samsung, Facebook.
    Tasks
    Contents (350-400 words per task)
Total word limit: 1500 words (+/- 10%)
    
Page
    Learning outcomes
    Task 1
    a. Briefly describe the nature, background and history of a business you have chosen from the list
b. In what ways could PESTEL be useful in helping the business to meet its objectives?
    
3
    
LO1/4
    Task 2
    a. In what ways is ‘globalisation’ having an impact on your chosen business? Discuss two examples.
b. How has technology helped the chosen business to succeed in its daily operations?
    
4
    
LO1/2
    Task 3
    a. Briefly identify the targeted customers the business tailor to. Why is it important for a chosen business to understand its customers?
b. Describe TWO ways in which your chosen business can attract and keep more customers.
    
5
    
LO1/3
    Task 4
    a. What is the role of ethics in your chosen business?
b. With examples from similar or competitive businesses, describe how your chosen business is combating Carbon Emissions and reducing Co2.
    
6
    
LO3/4
    
    References (in full Harvard style – see your EAP 1 note)
    7
    
This portfolio is a working document that MUST be completed over the 10-week course.
By the end of the 10-week course, you should have completed 4 tasks. You will also be required to work on your portfolio during your weekly tutorial sessions.
ASSESSMENT – PORTFOLIO
    Task 1
    Learning Outcomes
    a. Briefly describe the nature, background and history of a business you have chosen from the list
b. In what ways could PESTEL be useful in helping the business to meet its objectives?
    
LO1/4
    
Your answer should go in the box below.
    a.
The chosen business for the current study has been Nike, which is a global leader in manufacturing sports-wear and has one of the most prestigious reputations in making shoes. The company, Nike, started under the name of Blur Ribbon Sports was the brainchild of Phil Knight, an athlete and his couch Bill Bowerman. Before the Nike was founded, the reputed German shoe making companies dominated the show market, which carried a high price tag. Considering the price point, Phil Knight noticed that Japanese shoe makers were able to make quality shoes with lower pricing. Considering the impact of low cost quality shoes in the American market, Phil Knights and Bill Bowerman started selling shoes of Onitsuka Tiger Japanese shoes, which became popular within year. In the following year, in 1966, Nike opened their first retail store and with the making of Steve Prefontaine, who was a renowned athlete of his time, the brand ambassador, of the company, Nike became a reputed mainstream shoe manufacturer (Nike News, 2018). The company currently has 44,000 employees worldwide and despite being an American company, has its biggest retail outlet in United Kingdom, making at cater to $7 billion in company revenue (Business Insider, 2015).
b.
Nike’s aims and objectives revolve around the aspect of innovation and quality, both, which directly affects the pricing, designing and the cultural heritage that is associated with the brand. As mentioned by York (2018), in order to make business successful in multiple markets, the external condition must be included under consideration. With the help of PESTEL analysis, Nike would be able to assess the political, economic, socio-cultural, technological, environmental and legal aspects of a particular market. Nike can assess the market stability with assessing its political condition. As stated by Lapple and Thorne (2018), in order to sustain innovation and quality of a product a stable market is needed, which again is depended on stable political conditions. High-priced innovative and quality products require high buying power of the customers in the market, which again can be found through PESTEL analysis, as it brings into focus the economic condition of a market. The socio-cultural aspect, which determines the potential of accepting, the products developed by companies such as Nike. In terms of...