Which of the following provides an illustration of how the use of norms to change behavior can backfire and produce a “boomerang effect”?
a. Jerry finds out that everyone in his building is conserving water by installing a low-flow shower head, so he decides that he doesn’t need to worry about conserving, and he begins taking even longer showers than usual.
b. Elaine notices that the new, attractive guy at the office brings a reusable cup instead of bottled water, so she goes out of her way to show off her reusable cup whenever he is in the vicinity in order to win his affection.
c. Kramer finds out that he is using more electricity than most people in the neighborhood, so he cuts down on his usage by shutting off his computer, lights, and hot tub every time he leaves his apartment.
d. George finds out that all of his neighbors are stealing cable television, so he decides that he will get an illegal cable hookup as well.
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