Which of the followingis NOT primarily an example of innovating within the servicescapeas part of an experiential marketing campaign? Creating sensoryimpacts using sights/smells, using symbolic...

Creating sensory impacts using sights/smells, using symbolic cues to encourage certain brand associations and/or designing spaces (physical or virtual) which heighten consumers purchase intentions.

Automating or digitising a part of the service blueprint which was previously a personnel intensive manual process in order to reduce consumers waiting times.

As a way to allay the concerns of risk adverse consumers when using credence services (e.g. providing tangible cues about the credentials of a medical service provider in their waiting rooms)

Synchronising the design of a brands online/digital presence to complement or match the sensorial cues of their physical/tangible presence offline (e.g. UQ's updated SI-net graphical user interface)