Which of the following is FALSE about Association Rule Analysis? Check all that apply. DA strong rule should have a Lift Ratio of less than 1. O Its rules express the likelihood of co-occurrence of...

Extracted text: Which of the following is FALSE about Association Rule Analysis? Check all that apply. DA strong rule should have a Lift Ratio of less than 1. O Its rules express the likelihood of co-occurrence of objects of interest. O t generates nontrival rules in IF-THEN statement form. it helps retailers make product placement decisions. O Its rules can be evaluated using the CCC measure.