Whereas Apple has been successful with stores selling only Apple products, it is highly unlikely that a stapler manufacturer could succeed without distributing through general stationery stores. As...

Whereas Apple has been successful with stores selling only Apple products, it is highly unlikely that a stapler manufacturer could succeed without distributing through general stationery stores. As hardware has become more commoditized, customers have shifted purchase to locations that are not manufacturer specific even for products such as computers and smartphones.