Where does a company like Starbucks draw the line on supportingsocially responsible programs?Forexample, how much of its annual budgets should go towards these programs?How much time should...

1. Where does a company like Starbucks draw the line on supporting socially responsible programs? For example, how much of its annual budgets should go towards these programs? How much time should employees focus on them? Which programs should it support responsibly?
Answer-
Starbucks support many and different type of program through out the year, not only they launch their own project initiated towards the benefit of society, economy etc. but also fund different type government projects which focus on the related issues. In my opinion organizations like Starbucks should not fix any annual budget towards the CSR initiative but should fund the project as per the need like Starbucks funding the Katharina relief project etc. Being the leading coffee chain outlet they generate huge amount of profit so employing a part of profit towards employee welfare, customer and society upliftment, providing support to suppliers/farmers etc. will no doubt be a one way investment only but in true sense will fetch them good amount of goodwill in the society which will help them generating handsome revenue in long run.
Starbucks have always supported farmers and suppliers by eliminating middleman, paying them fair price and encouraging them in harvesting good quality coffee but an issue related to government of Ethiopia where they are asking for a trademark for their coffee bean names, Harar and Sidamo has been failed. Many said that Starbucks is lobbying against this matter because they then have to pay $ 88 million more than what they are paying now and for this they are being criticized heavily. So, it’s true that corporate like Starbucks do draw some lines on supporting socially responsible programs here government will play a major role in making a decision.
2. Starbucks has worked hard to act ethically and responsibly. Has it done a good job communicating its efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why...