When Sam goes into a car dealership, the price sticker on the vehicle that she wants says $32,000 even though she thinks that the value of the car is closer to $25,000. As she negotiates with the...

When Sam goes into a car dealership, the price sticker on the vehicle that she wants says $32,000 even though she thinks that the value of the car is closer to $25,000. As she negotiates with the salesperson, Sam offers $30,000 as her starting offer. In this example, the number on the price sticker has served as a:

a. adjustment.

b. heuristic

c. anchor

d. bounded rationality