When a business is not focused on sustainability, value may be solely determined outside its customers’ interest in green behavior. Suppose a restaurant makes a great-tasting hamburger. Very few of...

Running Head: BUSINESS ETHICS         1
BUSINESS ETHICS        8
BUSINESS ETHICS
Table of Contents
Introduction    3
Total Value Proposition from Sustainability Perspective    3
Use Values and Non-Use Values for Business’ Green Products    4
Determining Willingness to Accept (WTA), Willingness to Pay (WTP) or Consumer Surplus    5
Conclusion    6
References    7
Introduction
Taking an approach of sustainability towards conducting business activities is an appreciable way in the competitive market. Customers highly regard those companies, which conduct their international trade applying sustainable approaches. Thus, it has been found that sustainability has favored free trade, with the application of green concepts such as ecology, health-care, international affairs, as well as scientific advances and engineering.
In the modern global economy, companies opting for such business methods are looked upon as green companies and quite responsible ones, socially. The consumer market for green offerings is estimated to be $845 billion in 2015, and green products are virtually everywhere. The key thesis presented in this paper concerns customers’ preference towards such companies.
Total Value Proposition from Sustainability Perspective
Sustainability is essential in addition to creating monetary value in the production system over the coming decades. As stated by Leonidou and Skarmeas (2017), in terms of increasing the net value captured, sustainable real wealth requires technologies thinking. It is necessary to know better, how firms can enhance the creation of sustainable value. A value proposed legislation is a remark that identifies the advantages it to its clients from both the services and goods of a corporation.
However, the lack of focus on sustainability can be often noted in companies in Saudi Arabia pertaining to the oil and gas industry. According to Forrest and Wiek (2015), one of the major factors for long-term professional success is sustainability. To publicize sustainability, a more robust knowledge of significance is required. The model renovation is an important part and to activate technological innovation, four forms of undefended value are used: Value shortfall, lack of cost, lost profit and destroyed financial worth.
Each valuation is framed in terms of sustainability not only in terms of financial value, as well as in terms of environmental and intangible value. As mentioned by Yang, Evans, Vladimirova and Rana (2017), the acceptance of sustainable commercial property policies is a system that is rapidly evolving. The breadth and acceleration of adoption depend entirely on the requirement, the mandatory existence and the apparent magnitude of the detrimental effect on significance.
While price depends on the stockholder in different situations, there are also obvious areas for thorough examination, which must be taken into consideration by all. As proposed by Baldassarre, Calabretta, Bocken and Jaskiewicz (2017), a method to design a productive sustainable value proposition for energy efficiency in office buildings, can be used for commercial purpose. This method contributes to different ways of practice and...