whats external environment and how many part it has? it's only micro-environment and macro-environment??

External Environment 1
Running Head: EXTERNAL ENVIRONMENT
External Environment
External Environment 2
External Environment
The environment, which is not under the control of the company and its employees, can
be defined as the external environment. The key determinants that shapes external environment
are society, competitors, consumers, government, innovations, etc. All these factors cannot be
managed by the company. Thus, all these are known as external factors (Wheelen & Hunger,
2010). External environment can be divided into two specific parts such as industry...