What were the benefits of Wanamaker’s four cardinal points for consumers? What were the benefits for Wanamaker? Judging by Wanamaker’s new way of doing business, what must business practices and...

What were the benefits of Wanamaker’s four cardinal points for consumers? What were the benefits for Wanamaker? Judging by Wanamaker’s new way of doing business, what must business practices and customer service have looked like before?

Why might these assurances have been particularly important for a large department store? Why might it have been essential for the urban consumer market?