What we do does not always follow from what we think. Why not? What is the theory of planned behaviour? How can it be used to improve the predictive power of an attitude measure? Give an example from...

What we do does not always follow from what we think. Why not?

What is the theory of planned behaviour? How can it be used to improve the predictive power of an attitude measure? Give an example from research.

discuss the meaning of attitude accessibility and attitude strength. illustrate your answer.