What We Can Learn from This End-of-Chapter Application Case BI can have a profound impact on corporate strategy, performance, and competitiveness. The use of BI in customercentric organizations aids...

What We Can Learn from This End-of-Chapter Application Case

BI can have a profound impact on corporate strategy, performance, and competitiveness. The use of BI in customercentric organizations aids customer relationship management through improved services. The insights provided by BI can help in the development of predictive models that further enable organizational growth by assessing customer needs more precisely.