What might my potential readers already know about the event, phenomenon, or trend? (Even if you are writing only for your instructor, you should consider what he or she knows about your subject.)...

What might my potential readers already know about the event, phenomenon, or trend? (Even if you are writing only for your instructor, you should consider what he or she knows about your subject.)

What kinds of examples or information could I provide that readers will find new, useful, interesting, or amusing? How might I clarify misconceptions or faulty assumptions?