What methodologies are emerging in sociology? Technology is constantly advancing, and research methods keep pace. Telephone sampling has moved from using a random sampling of names listed in the phone...

What methodologies are emerging in sociology? Technology is constantly advancing, and research methods keep pace. Telephone sampling has moved from using a random sampling of names listed in the phone book to random-digit dialing by computer. Field experiments use matched pairs and random assignment to infer causality. This type of study is often used to uncover hidden biases. In addition to developing new methodologies, social scientists are using new technology to refine and improve old methodologies. The Internet probably provides the best possibilities for new data collection and research techniques, as it provides unprecedented access to data and to individuals.