What is the Omnichannel, who should use it, and who does itbest? Is it strictly for big businesses or can small businesseseffectively use it too? Does it require a big budget? Is it thesame as...

What is the Omnichannel, who should use it, and who does it best? Is it strictly for big businesses or can small businesses effectively use it too? Does it require a big budget? Is it the same as multi-channel marketing? Identify two businesses who are using omni-channel marketing and compare and contrast their approaches.