¨What is the name of the company and how long has it been in operation? ¨What industry is it in? Healthcare, cyber-security, bio-tech,etc? ¨How much money has been invested in the company? Or, what are the companies’ most recent sales? ¤One slide only ¨
BUSINESS Plan template Your Name: MBA 691 1/3/2021 1 Table of Contents-Agenda Cover Slide – Student Name, Course Name, Submission Date Table of Contents-Agenda Executive Summary Description of Product-Service Product Life Cycle Feature and Benefits Marketing Goals and Objectives B2C Target Markets Overview and Target Market Segments B2B Bases for Business Segmentation SWOT Analysis Competitive Analysis Pricing Strategy Value Proposition Marketing Promotion Budget – Traditional Media, Social Media-Digital Media Distribution Strategy Marketing Measurements / Marketing Metrics Reference Page Description of the Company What is the name of the company and how long has it been in operation? What industry is it in? Healthcare, cyber-security, bio-tech, etc? How much money has been invested in the company? Or, what are the companies’ most recent sales? One slide only 1/3/2021 3 Description of Product-Service Describe the product or service being offered Describe how much money the product-service will cost Who are the other firms selling a similar or the same product? One slide only 1/3/2021 4 Industry-Market Analysis-1 Describe the industry your business plan company operates in; examples cyber-security, wedding-event planning, healthcare, consumer electronics Include any tables, charts, graphs or images that you believe useful No more than 2 slides in total 1/3/2021 5 Industry-Market Analysis-2 How big is the market in terms of number of potential customers or the total amount of industry sales? What is the forecast for the industry over the next 3-5 years No more than 2 slides in total 1/3/2021 6 Industry-Market Analysis-3 Who are the two major competitors – pricing, features, benefits, differentiators, target markets? Compare your product/service to 2 major competitors Recommendation: on the next slide, provide overview bullet points analyzing what the comparative information shows. One slide only; an example is on the next slide Complete the next slide then delete this slide 1/3/2021 7 Competitive Analysis Chart [Example: Bank of America][COMPETITOR #1][COMPETITOR #2] OVERVIEW: The program includes… High-level look at each competitor or competitor's product. Include your own company as well, so you can compare and contrast. OVERVIEW: OVERVIEW: ADDITIONAL VALUE: Beyond basic overview, what value do they provide to a potential customer?ADDITIONAL VALUE:ADDITIONAL VALUE: DETAILS: Get a little deeper into the details of each product or serviceDETAILS: DETAILS: COST: Cost always an important comparison, but should never be looked at alone. By understanding the value and details of the product, you can better compare cost. COST:COST: 1/3/2021 8 Marketing and Sales Plan How will you market-sell your product or service? How much does the product or service cost? Traditional marketing like cable TV, radio? Digital marketing using Facebook, YouTube, etc? No more than 2 slides in total 1/3/2021 9 SWOT Analysis Strengths Advantages Experience, knowledge Unique caracteristics Resources Geographical advantage, location Competence, capabilities Quality, reputation Opportunities Strategic alliances, partnerships Product development Import, export Innovation an technology development Threats This is an example text Loss af alliances and partners Price inflation/deflation Strong competition Competitors new products and innovation Weaknesses Disadvantages Gap in experience, knowledge Financial aspects Reliability and trust Loss of key staff Geographical factors S W T O 1/3/2021 10 Operational Plan On this and the following slides insert or create the following information Location of the business and all of its offices, i.e., New York, LA, Beijing, China or other country-city Maintenance and support Leadership-Management Team Include your business plan company’s leadership-management team and organizational chart Use LinkedIn to find information about your management teams’ experience and education No more than 2 slides total Financial Plan and Forecast On this slide insert your financial forecast table for the years 2021, 2022, 2023, 2024, 2025 (5 years in total; insert only 1 number for each year) Assume that for the year 2022, the company has grown sales 5% from 2021; for years 2023 and 2024 assume the company grew sales by 3% from the previous year; for 2025 assume the company grew sales from the previous year by 2% One slide only Executive Summary Include the name of your company and the product-service The market and projections The competitive advantages – what your company and product-service offers that other similar companies are not offering The management team No more than 2 slides 1/3/2021 14 References The references slide should reflect 10 weeks of learning and content which includes chapter readings, lectures, Harvard Business Review articles and any external content you brought into the course No more than two slides