What is Starbucks’ strategy? Is there good fit among its capabilities?Does it have any tradeoffs?

Starbucks is a leading company in global coffee industry. Starbucks offers a large array
of superior and specialty coffee and other non coffee beverages. It is known for bringing in
innovative products, customer service aptitude and reaching out to customers through convenient
and easily accessible outlets. The strategic plan of Starbucks focuses on the management’s
competitive strategy of excellent customer service, offensive and defensive strategy to deal with
competitors, strategies to adapt to market changes and gaining competitive advantage
(Thompson and Shah, 2010). The generic competitive strategy of Starbucks is broad
differentiation strategy. Implementing the broad differentiation strategy Starbucks focuses
gaining market share and leadership based on consumer preference by means of product
innovation and brand image (Thompson and Shah, 2010). Also the beverages...