What is merchandise breadth and depth? Give an example of a store for each of the following: narrow assortment, broad assortment, shallow assortment and deep assortment.
Marketers can choose from two basic strategies: push or pull. Compare and contrast these two strategies.
Describe public relations and four objectives it is often used to achieve.
Choose a product you most recently purchased. Apply the 4 elements ot the marketing mix to your purchase.
Identify and describe all of the Consumer Bill of Rights.
What are the functions and categories of customers in the B2B marketplace?
What are the steps in customer relationship management (CRM?) List and describe.
What are all the category classifications of innovations?
What are the 5 types of pricing objectives?
What are the steps in developing an ad campaign. List and describe
What are 4 technologies used by salespeople?
What are the goals for products in the various life stages of the product?