What is meant by the phrase “CSR as brand insurance?” Can you think of a firm that has benefited from CSR in this way? Why do some firms, industries, and cultures have different CSR thresholds than...

What is meant by the phrase “CSR as brand insurance?” Can you think of a firm that has benefited from CSR in this way?

Why do some firms, industries, and cultures have different CSR thresholds than others? Illustrate your answer with examples for all three categories