What IS McCormack doing with IMG?

What IS McCormack doing with IMG?
International Management Group is a dominant player in the sports management sector in
2001. Mark McCormack, CEO of the company was the initiator of the industry in early years of
1960. And in the duration of forty years the CEO has diversified the representation of athletes in
different fields such as Music, Television shows, representing models along with Financial
Planning and consulting and in all these fields, things were as successful as in the original plan.
The analysis of the case and the contribution of McCormack are done on the basis of their
logic to do extension in varied areas and problems that it had faced while keeping the clients
loyalty and agents conflict of interest. Initially McCormack did not bother where the competitors
are heading to and what impacts the company could face. He got involved in Golf by taking into
account two clients and even they were not very known player before he contracted with them.
He was very much in alignment with the...