What is a landing page? Why is landing page optimization crucial? Share key landing page optimization (LPO) techniques either on targeting or on experimentation, as explained in the chapter. 8....

What is a landing page? Why is landing page optimization crucial? Share key landing page optimization (LPO) techniques either on targeting or on experimentation, as explained in the chapter. 8. Explain lead management activities across any of the following: owned; earned; paid channels.