What do you think Schultz means when he says, “We’re not in the coffee business serving people, but in the people business serving coffee”? Keep a conversation journal for one day. Take note of the...

What do you think Schultz means when he says, “We’re not in the coffee business serving people, but in the people business serving coffee”?

Keep a conversation journal for one day. Take note of the times you are aware of a message sent not equaling the message received. Who was normally blamed for the miscommunication? The source? The receiver? Why do you think that is?