What do you think is the main reason for the relatively high
rate of business failures five years after start-up? Justify
your answer.
The price of a high-quality diamond ring used for weddings
is €250. The price of a tonne of steel is €25. Does this mean
that the transformation process in making a diamond ring is
ten times more complex and costly than in making a tonne
of steel? Explain your answer using the concept of added
value.
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