What do you think explains the fact that, in Europe, “the market for Fair Trade Certified products is three times larger in dollar sales than it is in the U.S.”? Did you know about Starbucks’s...

What do you think explains the fact that, in Europe, “the market for Fair Trade Certified products is three times larger in dollar sales than it is in the U.S.”?

Did you know about Starbucks’s involvement in this issue and the Fairtrade products the company sells? Do you think this is something the company should publicize? Is there any downside to doing so?