What arguments do you think the people hostile to globalisation used? Can Intel be qualified as a global firm? Why? 1 The distribution of sales and assets of General Motors, the US cars and trucks...

What arguments do you think the people hostile to globalisation used? Can Intel be qualified as a global firm? Why? 1 The distribution of sales and assets of General Motors, the US cars and trucks manufacturer, is shown below: What is GM’s position on a GCI/GRI mapping? In your opinion, in which industry could London (UK) be a ‘key’ country – Italy? Australia? What could be the benefits of positioning oneself as a standardised global niche differentiator (see Table 2.4, p. 46)?

May 24, 2022
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