What are the mass media? Mass media are ways we communicate with large numbers of people; they are spurred by technological innovation and both reflect and create culture. Sociologists are interested...

What are the mass media? Mass media are ways we communicate with large numbers of people; they are spurred by technological innovation and both reflect and create culture. Sociologists are interested in access to and the effects of media. Mass media include print media, radio, TV, and movies, as well as the Internet.