What are the common causes of market blindness? Describe an organisational process for market learning, which is appropriate for fast-changing, complex and disruptive environments. Why are new methods...

What are the common causes of market blindness? Describe an organisational process for market learning, which is appropriate for fast-changing, complex and disruptive environments.

Why are new methods for market learning and understanding necessary? Identify the main types of development to improve market understanding and consequently innovation success.