Week Introduction: When you looked at the qualitative approach, there were various ways to assess the quality of a study. With a quantitative study, quality is generally determined through the...

NORTHCENTRAL UNIVERSITY
NORTHCENTRAL UNIVERSITY
ASSIGNMENT COVER SHEET
Student: Cynthia Jones
    Jones C-BTM7303-03 1
    BTM7303
    Dr. Professor: Lonny Ness
    
    
    
    03
Potential Research Study
    Research Methods
    
Faculty Use Only




Introduction
The consideration of establishing information provisioning while recognizing the various variables involved in study play a significant part. The study examines the various factors that clearly bring out the issues and the objectives along with an alternative plan of action.
Research Objectives
A clear, manageable statement with three clear objectives and goals is critical, helps develop and process effective research. The objectives also help to assess the value and purpose of the research project, keep it relevant and focused. The objectives also aid in defining the proposition which is well linked to the purpose and the relevant focus area pertaining to the objectives. The review of the contextual environment of the Research Problem is crucial. (Smith, 2012). The impact of the research environment on the integrity of research forms the articulated framework explaining the relationship between the various factors. The various components of the environment along with the relationship they form with the factors are well associated with the objective.
The intention of Marketing research and plan is to focus on creating a consumer behavior sequences that occur from time to time, whether the consumers they need a better product, better adoption of packaging design, more product description on the package or something else. The understanding of the various concerns that arise as part of the study undertaken with the purpose of gaining in-depth insight with the various consumers is significant. The research objectives pertaining to the factors taken into account would assist in the decisions undertaken. This is clearly based on the observations that are formulated basis the research was undertaken. The research is exploratory and so there is an adequate guide in the description. The quality control process helps identify necessary responses, and actions to be taken to assess faulty data collected and also to reduce future such occurrences.
Problem Statement
The general situation of the business related problem statement is associated with the recognition of costs that are linked to the project. This is clearly linked to the specific problem to understand the various dimensions of the consumer as part of the research. The problems in the research study are simple and based on several variables and related concerns. The gap statement that can be identified as part of the research has the significance based on the fact that reveals the nature of the problems. The significance of the gap statement is crucial to the stakeholders who form the focus groups and the sales people. As a researcher, once we understand the nature of such problems, we can conduct further study to cope up and develop an adequate solution. This would aid in the focus on the key elements and the variables impacting the research.
While the opinion of the consumers matters to the various focus groups, it aids in the identification of the subject along with the recognition of the environment. At the stage of problem formulation, the various variables taken into consideration along with the adequate course of action to be taken do generate as many possible methods of actions with their variable relationship. The data collected requires prompt action to identify the various errors in each data along with the protocol violation and the problems concerning each team member, scientific and technical misconduct and fraud if any. This forms the basis of the problem statement while assisting to identify the problem dimension.
Purpose
The purpose of this case of a marketing research study is the...