Week 8: Sustainability in the Marketplace Many businesses are adopting highly innovative approaches to integrate sustainability into their products. Puma sports goods is a case in point – have a look...

Week 8: Sustainability in the Marketplace

Many businesses are adopting highly innovative approaches to integrate sustainability into their products. Puma sports goods is a case in point – have a look at Puma’s ‘In Cycle’ approach to product development athttp://www.youtube.com/watch?v=j9zfkYHtuMc.

Retail is one area that has seen a great deal of competition around sustainability, particularly in Europe. The UK supermarket sector is amongst the most competitive in the world and much of this competitive activity has centred on sustainability. In 2007, Marks & Spencer, the UK’s oldest and most established retailer, put together a plan entitled ‘Plan A’ to become the world's most sustainable major retailer. Watch this video to learn more about the plan’s goals and what has been achieved athttp://www.youtube.com/watch?v=m4XS46w-3Yg.

Now read the case study on page 309 of the text and reflect on the key issues arising. Clearly this is a relevant issue for all developed and developing countries and one that is oft discussed in the Australian press - seehttp://www.lifehacker.com.au/2014/01/how-supermarkets-flog-you-junk-food-to-maximise-profits/. Now answer the questions following the case, in particular focusing on questions 1 & 3, namely the barriers that exist in your region to consuming healthy food that has been sustainably produced and the key elements that you would include in a social marketing campaign to support the adoption of sustainable food options? Create an entry under Week Ten in your Learning Journal and write no more than