Week 2 Assignment - Case Study Review the opening vignette in Chapter 2 and answer the following questions: 1. What does SiriusXM do? In what type of market does it conduct its business? - 10 Points...

SOLUTION
1. What does SiriusXM do? In what type of market does it conduct its business?
    
The provision of satellite radio to clients is the responsibility of a firm by the name of Sirius XM, which acts in the capacity of a provider. They devote the vast majority of their time, attention, and resources to satisfying the requirements of the automotive industry. This well-known alternative to the typical radio programming on terrestrial radio is an excellent example of the opportunities afforded by satellite radio. The following information will be presented to you in order to help you get a more in-depth grasp of the differences that exist between terrestrial radio and satellite radio. Satellite radio, in contrast to terrestrial radio, requires listeners to pay a subscription fee in order for them to be able to tune in. Listeners may get terrestrial radio for free. Satellite radio requires listeners to pay.
Those who would want to listen in but do not have a membership would be unable to do so. Listeners may access an unusually large number of stations via satellite radio, each of which has the potential to be interesting in its own right. Satellite radio is a source of entertainment for its listeners. Satellite radio might be a really enjoyable medium to listen to in its own right. Sirius XM radio may be accessed and listened to anywhere on the planet that receives a satellite signal strong enough to carry it. This covers a variety of additional possible listening sites such as automobiles, houses, and places of employment.
2. What were the challenges? Comment on both technology and data-related challenges.
The obstacles that Sirius XM needed to overcome may be broken down into the following categories:
modifying or bringing about changes in the demographic features of those who own automobiles. Because the automobiles were bought and sold on the secondary market, the company had a difficult time conducting market research and determining the types of customers who might be interested in acquiring their products in the near or distant future. This made it difficult for the company to make sales.
In addition to this, the company was dealing with a technological problem as a...