Website Effectiveness in Marketing – Apple Visit the website of any national or international retail company of your choice and discuss the marketing communications, selling strategies, and...

Website Effectiveness in Marketing

– Apple

Visit the website of any national

or international retail company of your choice and discuss the marketing

communications, selling strategies, and relationship marketing that you have

observed during your review of the web site

Based on the website you visited

and your other experiences with this company, discuss the IMC program being

used

– List the website you visited Do

you feel it is effective? Why?

– How would you change the website

in order to increase its effectiveness?