We have seen this creativity applied in the strategic design of interventions for development and social change. Ethical practice has led to the development of approaches that allow non literate...

We have seen this creativity applied in the strategic design of interventions for development and social change. Ethical practice has led to the development of approaches that allow non literate citizens to participate in all of the discrete phases of strategic communication— analysis/formative research, strategic design, development and testing of materials, implementation and monitoring, evaluation, and re planning.