We also stressed the scale of the project, because obviously one of the things our business partners are interested in is their ability to reach a wider number of potential customers,’ says Alspach....

We also stressed the scale of the project, because obviously one of the things our business partners are interested in is their ability to reach a wider number of potential customers,’ says Alspach. Barclaycard Freedom also carried out a direct mail and telemarketing campaign to reach small and medium sized businesses with news of the scheme. For larger businesses, Alspach used a bigger sales force to target decision makers face to face.