Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31...




Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:















































































Salesperson




Total
Sales




Variable Cost
of Goods Sold


Variable
Selling
Expenses

Case$610,000$268,400$109,800
Dix603,000241,20096,480
Johnson588,000305,760105,840
LaFave586,000281,280123,060
Orcas616,000221,76086,240
Sussman620,000310,000124,000
Willbond592,000272,32088,800


Required:










1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.







































































Walthman Industries Inc.
Salespersons' Analysis
For the Year Ended December 31
SalespersonContribution MarginVariable Cost of Goods Sold as a Percent of SalesVariable Selling Expenses as a Percent of SalesContribution Margin Ratio
Case$%%%
Dix%%%
Johnson%%%
LaFave%%%
Orcas%%%
Sussman%%%
Willbond%%%











2. Which salesperson generated the highest contribution margin ratio for the year?












3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.



  1. Rate of growth in sales for the current year compared with past years

  2. Years of experience for salespersons

  3. Size of sales territory

  4. Actual sales compared with budgeted sales

  5. All of the above





Jun 01, 2022
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