Video on Visual Rhetoric: https://www.youtube.com/watch?v=iBbA0I_BYkI Objective: to start thinking about visual design. Eventually you will need this when you make your own advertisement! For today,...

Video on Visual Rhetoric:

https://www.youtube.com/watch?v=iBbA0I_BYkI

Objective: to start thinking about visual design. Eventually you will need this when you make your own advertisement! For today, we're thinking about these new concepts.

Understanding Visual Rhetoric means considering not just the look and feel of media, it requires much more. You are considering the Rhetorical Situation, Design Concepts, Design Principles, Gestalt Principles, and Rhetorical Appeals. Some of this is already familar. Some is rather new.

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  Rhetorical Situation

  
  




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  Audience

  
  


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  Purpose

  
  


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  Genre

  
  


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  Media/design

  
  


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  Stance

  
  




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  Design Concepts

  
  




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  Linguistic

  
  


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  Visual

  
  


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  Aural

  
  


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  Spatial

  
  


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  Gestural

  
  




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  Design Principles

  
  




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  Contrast (Different things are treated differently)

  
  


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  Repetition (same kind of information is treated the same for consistency

  
  


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  Alignment

  
  




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  Objects are lined up to create a unified whole

  
  




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  Proximity

  
  




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  Related items are grouped together

  
  




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  Emphasis

  
  




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  Certain elements are given greater importance and significance than others/stress than others (bold, size, color)

  
  

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  Gestalt Principles (Cool article on Medium:
  https://medium.com/@Elijah_Meeks/gestalt-principles-for-data-visualization-59f18f20bd40)

  
  




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  Figure Ground Separation

  
  


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  Grouping

  
  




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  Proximity

  
  


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  Similarity

  
  




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  Queuing: Creating Visual hierarchies of information

  
  

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  Rhetorical Appeals

  
  




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  ethos

  
  


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  logos

  
  


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  pathos

  
  

Step 1: I would like you to find something in your surroundings, post a photo of it, and describe the VISUAL Rhetoric of this object with regard to two of theDesign Concepts, Design Principles, or Gestalt Principles.
Be specific. (We already covered Rhetorical Appeals and Rhetorical Situations, so please refrain from talking too much about those.). Your response should be approx. 500 words.

Step 2: Comment on One student's object and discussion.